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| Manoel Rangel: "There will be a True Demand for National Content for the First Time Ever" |
| The president of Ancine opened the Forum Brazil 2012 on the same day the new Normative Instructions were published by the Official Newspaper. Rangel spoke about new opportunities, fears and keeping an open mind. |
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The Forum Brasil de Televisão (Brazilian TV Forum) was inaugurated with a speech from Manoel Rangel, director and president of the National Film Agency (Ancine), who spoke about the new TV industry in Brazil, after the organism made an announcement in regard to the Conditional Access Service (SeAC) effective July 1 in the region as a result of the Law 12.485/2011, also known as PLC 116 or PL 29.
Rangel spoke about the benefits of the new scenario, such as more opportunities and lower prices for clients.
"There will be a true demand for national content for the first time ever. Over 1,000 hours of independent Brazilian productions will be demanded once the law becomes effective," he said. |
That, he continued, will also enable programmers to "distribute Brazilian content internationally," while also "connecting better with the audience", which will have a variety of local content to choose from. "We believe competition is not only necessary among content distributors [pay TV operators], but also among the different offers," he said in reference to production and selection of networks, both aspects addressed by the new law.
As far as Ancine's opinion about the law, something the industry was very interested in, Rangel spoke about the main topics: one of them was foreign companies allowed to operate in Brazil, with specific terms such as working with Portuguese contracts and currency, which allow Ancine to approve their operations without major changes, avoiding certain issues such as "bi-taxation".
He also said formats and realities must, on the one hand, be owned by Brazil (to be classified as "Brazilian production") and on the other hand, be produced by independent producers (to be classified as "independent Brazilian production"), something highlighted in the law, which ensures independent companies are involved in the new industry.
"According to the consult's results, we modified primetime from 5 hours to 6, between 6:00 PM and 12:00 PM. In addition, 12 months after it's released, content can be commercialized between different programmers," he said, while explaining exhibitors won't be able to use said content to meet quotas.
The amount of time given to abide by the law is also more flexible, yet Rangel highlighted 3 main aspects of the Audiovisual Sector Fund: First, the organization is now devoting 55 million reales to TV series (90%) and documentaries (10%). Second, the Agency simplified the project-approval process, reducing it to 20 days and making it online. Lastly, he said "thanks to all the players who paid on time what was demanded by the Condecine (National Film Industry Development Committee), over 819 million reales were raised, 400 million of which will be devoted to financing projects in 2012," said Rangel.
"I know the new law made the industry's economic players reorganize, and I know it generates high expectations, worries and fears. Yet, I see most executives have embraced the new phase with bravery and ambition," he concluded. |
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