 INTERNATIONAL | CASE STUDY |
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| Tablets: 85% of Owners Use Them While Watching TV |
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Forrester's latest study revealed most tablet owners use it simultaneously with other devices, especially TV.
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It was just two years ago that the first tablets were introduced to the market as hybrids between smartphones and laptops. As technology continues to advance at an impressive speed, users have embraced the new devices and adapted them to their daily lives by using them simultaneously with other devices such as TV, computers, cell phones, books and magazines.
Out of all these devices, TV takes the lead as the device used the most while using tablets. According to Forrester's latest study, 85% of tablet users use them while watching TV. Smartphones and laptops are starting to be replaced by tablets as the new "couch computers". In addition, Nielsen states 30% of the time people spend using tablets is devoted to interacting with a certain TV show.
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Another amazing fact is that 18% of US users connect their tablets to the TV through HDMI connections or VGA cables, to take advantage of the TVs big screen. According to Forrester's report, TV viewers prefer to view their tablet's content on TV rather than using the SmartTVs apps.
Therefore, tablet users are not prone to buying TVs any smaller than 24'', and use these screens in connection with their tablets, to view content in big screens in different places such as the bedroom, bathroom, kitchen and public spaces such as the airport.
As far as other devices go, Forrester's study shows 35% of laptop owners stated they use them less than before, while 30% of individuals read fewer books and use their desktop computers less often. Last but not least, magazines and newspapers are also less popular (26%) and the use of MP3 players, cell phones and game consoles has decreased 20%, 14% and 14% respectively.
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