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| US: Connected TVs in One of Every Five Homes |
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Close to 27 million households in the US have an Internet-ready TV. Yet, pay TV subscriptions continue to increase.
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According to a study by ABI Research, 27 million homes in the US currently have at least one Internet-ready TV for a total of 21% of the population.
Internet connections appear on multiple devices, among which game consoles are the clear leader, accounting for 80% of these connections. They're followed by Internet TVs (27%), Blu-ray players (24%), and smart set-top boxes (13%).
"Game consoles got an early lead in the connectivity space when Microsoft's Xbox 360 launched in late 2005," said analyst Michael Inouye. "Multiplayer gaming, along with the attention devoted to features outside of gaming from all three key console manufacturers."
Yet, its clear people are not taking advantage of these connected TVs, since pay TV subscriptions remain stable.
According to ABI Research's paper: "This in turn will lead to an increased amount of time spent on these devices, but currently ABI Research does not anticipate a significant shift away from traditional pay-TV services, although it is possible these devices will contribute to limiting pay-TV's growth potential."
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"Los juegos multiplayer, junto con una especial atención a complementos a los juegos por parte de los principales fabricantes, han ayudado a catapultar la consola conectada", agregó.
Sin embargo, teniendo en cuenta dichos números junto con las tasas de conexión, es claro que aún muchos individuos no sacan provecho de las TVs con internet, lo que explica también la estabilidad en las suscripciones a TV paga.
"Si bien se espera un crecimiento de la penetración de los dispositivos conectados así como un mayor uso, ABI Research no anticipa una baja de los servicios de TV paga tradicionales, aunque sí es posible que limiten su crecimiento", termina el estudio.
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