 LATAM | INTERVIEW |
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| teleSUR Continues to Evolve |
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In addition to recently updating its corporate image, teleSUR continues to offer new products and programming, as it seeks to further expand its business.
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After a two-year process, teleSUR finished its biggest makeover on February 4, which included new technologies, changes in its programming, a new website and ways to communicate with its audience.
Four months later, the outcome could not be more positive. The company's new look was embraced by its clients and their feedback has been great.
"The result of this evolution has been very positive. As soon as when we premiered our new studios, people immediately turned to Facebook to congratulate us and even joke about how CNN now needs to watch out for us. It's been very positive and rewarding," said Sara Caballero, teleSUR's distribution director, in her interview with ttv.
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The company still continues to evolve, adding further programming and projects that will certainly make waves.
"teleSUR has carried on with its premieres, following the inauguration of our multifunctional studios. It's continued to innovate with its new products and lineup," she said.
The list of shows includes Causa Justa, hosted by senator Pilar Córdoba, who showcases problems and issues currently affecting the region that people are not aware of.
"It's a format that combines journalism and documentaries, and mixes different aspects of one reality," she said. The show's first season includes 13 25-minute episodes.
The company is also premiering Expediente Uribe, which features interviews to important politicians from the region, and shows the different ways they influenced their countries and the region.
In addition, the network's main broadcasts, which are now one-hour long, include health, technology, female and sports segments.
And, as far as its distribution goes, the executive stated the channel is seeking to expand its presence in Mexico and it currently reaches 40 million people.
"We are always a bit short with the distribution data we share. Since it's broadcast through the five satellites its present in, we always have cable operators who say they get us and they're broadcasting us, but we didn't have them registered in our data base. teleSUR is more than just a number, since it's available for anyone who wants it. Anyone can access our website and download the satellite's coordinates free of charge," she said.
The company's website provides live access to the network from anywhere in the world, thus proving its intention to be an informative media.
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