 SPAIN | RATINGS |
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| Telecinco: Ratings Leader with Euro 2012 |
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For the fourth month in a row, Mediaset's channel was the leader in Spain, with its team's matches reaching record-breaking ratings. Meanwhile, La 1 registered an all-time minimum.
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The European Football Championship made both Spain and Telecinco leaders. Mediaset's network, which broadcast the tournament's matches exclusively, scored its highest ratings due to 'La Roja's excellent performance. For the fourth month in a row, the network became the highest rated broadcast TV channel in Spain in June, with a 16.7% share and widely surpassing its closest competitor, Antena 3 (11.8%).
Meanwhile, La 1 (RTVE) barely reached its all-time minimum market share (11.5%; 1.9% lower than in May), according to Barlovento Comunicación's statement based on Kantar Media data. It's the first time a broadcast TV channel looses its leadership "among viewers over 64, on the weekend and in primetime," said the report.
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In addition, Cuatro reached a 6.8 rating (a monthly increase of 1.3) and La Sexta a 4.5 (its lowest rating since 2007).
June was also the month with the highest TV consumption registered since 1992, with 239 minutes watched on average (3 hours and 59 minutes). And, once again, the UEFA Euro 2012 scored the month's highest ratings, with the semifinals between Portugal and Spain (83.3% and 18.1 million viewers), and the overtime at that very same match (77.1% and 16.4 million viewers). In addition, these broadcasts were the highest rated programs in Spanish TV since 1992.
The finale took place on Sunday, and Spanish viewers tuned in. Now it's a waiting game until the end of July to see the exact ratings.
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