 INTERNATIONAL | CASE STUDY |
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| Live action Challenges Dominance of Animation |
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According to Eurodata TV's latest report, when it comes to dedicated kids' content, live-action series, factual and entertainment formats are increasingly threatening the dominance of animation.
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Grachi, Nickelodeon's live action series, is already on its third season and was sold in 52 countries.
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As kids' content continues to become more popular across the globe, Eurodata TV's latest report indicates new digital platforms are becoming kids' go-to media, yet are not overshadowing traditional TV as far as kids' programming goes.
One of the main consequences of this diversification is the amount of new sub-genres being produced for the younger audiences. For several years now, live-action, factual and non-scripted are challenging the dominance of animation.
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According to the report, "on a panel of 13 territories (Australia, Canada, Czech Republic, France, Germany, Italy, Netherlands, Poland, Russia, South Africa, Spain, UK and the US), animated series clearly dominated the youth programs top ranking, representing 64% of entries; while live action represented almost 25% of the best performing shows in the same countries, even reaching 40% in the US."
In addition, the report also indicates live action series "seem to mostly be the prerogative of the youth channels, especially of the US giants Disney and Nickelodeon, except in north west Europe where local productions are thriving. This is also the case for factual and entertainment programming dedication to children, which is extremely popular in territories like the UK and the Netherlands."
As far as youth programming's different genres, entertainment and factual programming account for 9% and 4% respectively, a number that rises notably in certain territories: in the UK, non-scripted shows account for 33% of the total rating, while in the Netherlands, factual shows reach 20%.
Naturally, kids' preferences are determined by the content offer in each network. For instance, in Poland, there are no live action series among the top 15 kids' shows, simply because networks don't offer them.
Still, the numbers speak for themselves: it's worth to stay on top of the latest trends and keep an eye on live-action's evolution; a versatile genre that continues to catch kids' eye, as they're not yet a target audience for telenovelas.
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