 INTERNATIONAL | OLYMPICS |
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Of all the world records set at the London 2012 Olympics, the biggest one was set by social networks, with over 150 million tweets generated during the 16 day-competition.
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While social networks, second screens and mobile devices have become substantially more popular over the last few years; this year's Summer Olympics definitely proved the phenomenon has reached a whole new level.
The London 2012 Olympics will forever be remembered as the Twitter Olympics, as the social network took center stage and became a key player among viewers and competitors.
The social network served as a gateway for athletes to communicate directly with their fans, as they shared their wins and losses, as well as tons of behind-the-scenes images and information.
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According to a statement by the International Olympic Committee (IOC), social networks such as Twitter make more people interested in the Games and watch it on TV and other devices. In fact, Twitter's official blog registered over 150 million tweets about the Olympics. The platform allowed users to access exclusive information and images form the athletes themselves; as well as live results.
Among the millions of tweets generated during the Olympics, the most tweeted about athlete was Usain Bolt, whose 200 meters final drew in more than 80,000 tweets per minute; a number that, as impressive as it may be, was still short of the 116,000 tweets the Spice Girls' performance generated during the closing ceremony.
As far as ratings go, the BBC stated the Olympics' closing ceremony drew a peak audience of 26.3 million viewers in the UK, only a few thousands below the opening ceremony's 26.9 million viewers.
The Games have come and gone, but one thing remains certain: Twitter is here to stay and its popularity only seems to continue increasing.
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