 LATAM | FORMATS |
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| Telefe International Sells Formats in Latin America |
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From Mexico to Colombia, Ecuador, Peru and Argentina; fiction formats from the Argentine distributor are adapted and broadcast with excellent ratings across the region.
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Fernando Varela, head of international business at Telefe International.
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Managed by Fernando Varela, head of international business; and Michelle Wasserman, head of international business, programming, formats and production services; Telefe International currently has several formats being adapted in the region.
In Mexico, the telenovela Amor en Custodia will be adapted for the second time, now by Televisa, which will premiere its own version next month on Canal de las Estrellas. Production will be overseen by Ricardo Díaz and the new series will be named Amores Verdaderos. In addition, the same broadcaster also acquired two other telenovela formats, Se Dice Amor and Dulce Amor.
Amor en Custodia was a true ratings hit in Argentina, broadcast in over 50 territories with several international adaptation deals.
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Televisa also recently broadcast Una familia con suerte, an adaptation of Los Roldán, becoming Mexico's second highest rated program.
TV Azteca will soon air romantic comedies Graduados and El Hombre de tu Vida.
In Colombia, Dulce Amor will be adapted by Caracol and El Hombre de tu Vida will be adapted by RCN.
And in Ecuador, a country which recently produced Los Exitosos Pells (Ecuavisa), Teleamazonas is working on adapting a format co-produced by Telefe and Juan José Campanella: El Hombre de tu Vida.
The adaptation of telenovela Muñeca Braca i son the air on Canal 2 in Peru; while Graduados is being co-produced by Chilevisión. In addition, El Hombre de tu Visa is on the air on Canal 13 in Chile and Teleamazonas in Ecuador.
In Argentina, Dulce Amor and Graduados currently air on Telefe's primetime and score excellent ratings, with an average 48% and 46% share respectively according to Ibope.
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