 LATAM | DISTRIBUTION |
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| Patricia Jasin: "We Incorporated Over 2,000 Hours of Fiction Formats" |
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The international sales director at Frecuencia Latina International spoke to ttv about the Miami-based distributor's new projects ahead of the 2012 LA Screenings.
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Patricia Jasin, international sales director at Frecuencia Latina International.
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"We are taking taped content to the LA Screenings, such as La Tayson: Corazón Rebelde -the Peruvian adaptation of Muñeca Brava by Enrique Torres; acquired from Argentine distributor Telefe International-, Bienes Gananciales -Saeta Canal 10's latest sitcom, which is a hit in Uruguay-, as well as Contra las Cuerdas, Los Exitosos Gome$, La Perricholi and LaLola," Patricia Jasin, international sales director at Frecuencia Latina International (FLI), told ttv.
The executive also stated the Miami-based company (lead by CEO Miki Ivcher) has added over 2,000 hours of fiction formats. "Most of these hours come from a deal with Venezuelan producer Laura Visconti," said Jasin. Some of the titles are the telenovelas Lejana como el Viento and Muñequita Linda, and kids' series Así es la Vida and A todo Corazón.
"They are 90s hits which were chosen because they are perfect for adaptations and productions to the point where they seem like original projects; with the added benefits of being formats that have already been tested and can be improved through adaptation and previous experience," she said.
Meanwhile, FLI is also will also present five other projects, three fiction series, one reality show and an entertainment format. As far as entertainment, Jasin also highlighted Prueba que me Amas by Uruguayan company OzMedia and 321 a Ganar by Argentine company ONTV; which was already adapted in Argentina, Colombia, Peru and Bolivia. "We also have a vast catalog of over 20 general entertainment shows from Peru, Argentina and Uruguay which are selling quite well, especially in the US Hispanic market," she concluded.
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"[Son] todos sucesos de los 90 que fueron seleccionados porque hoy resultan ideales para adaptación y producción casi como si fueran proyectos originales, con el beneficio que traen los formatos ya probados y que además pueden ser mejorados a través de la adaptación y recogiendo la experiencia anterior", subraya la ejecutiva.
En paralelo, FLI también estará presentando en Los Ángeles cinco proyectos que se están presentando a clientes "muy identificados", de los cuales tres son ficciones, uno es un reality show y otro es un formato de entretenimiento. En términos de entretenimiento, Jasin también destaca el reality-dating Prueba que me Amas de la productora uruguaya OzMedia y 321 a Ganar de la productora argentina ONTV que ya fue producido en Argentina, Colombia, Perú y Bolivia. "También contamos con un catálogo de más de 20 títulos de programas de interés general provenientes de Perú, Argentina y Uruguay que están vendiéndose muy bien -especialmente- en el mercado hispano de Estados Unidos", concluye.
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