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History's latest project makes its debut on May 17, following a successful pre-launch in Mexico where over 690 people saw a sneak peak of the show. César Coletti, marketing VP at History, spoke to ttv.
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César Coletti, marketing VP at History.
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Following a year of intense work, thousands of interviews and a continent-wide search, History's new project -the Latin American version of Stan Lee's Superhumans- makes its debut on May 17.
The project began to take shape in early 2011, when the network noticed the show's excellent ratings: people were drawn to the series, they owned the rights and a local version was looking quite interesting.
"The first season of Superhumans was extremely successful as far as audience and feedback. We are always trying to adapt our formats to take them to Latin America, and it seemed like a great compliment to show the Latin American version of this show," César Coletti, marketing VP at History, said to ttv.
The project demanded a long pre-production process managed by Argentine production company Nativa in coordination with the original series' producers, in which a search for "super humans" was conducted across the continent: over 1000 interviews were necessary to find the 30 people who star in the series' first eight episodes.
"We went to Argentina, Colombia, Venezuela, Mexico and Brazil. These people have extraordinary abilities. For instance, there's a man from Venezuela who can move two trucks at the same time using only his body. In Colombia we found a man who's faster than a calculator, and a woman who can break glass with her sharp voice. There's also a man with "titanium teeth" who can move a van with his mouth, and a man who can speak backwards. There's so many…" he said.
Each of them was interviewed by the series' host, Leo Tusam, who also has a super power himself. The Argentine star is known for being a hypnotherapist and mentalist; and to showcase his abilities, the series was premiered in Mexico on May 5 with a mass hypnosis session conducted by Tusam.
"It took place in one of Mexico's greatest parks, with over 1200 participants, 690 of which managed to get hypnotized. The event was broadcast live on tuhistory.com and watched by over 10,000 people. It was amazing, I couldn't believe until I saw it myself," he said, stating it was the greatest event the network ever hosted.
"We are marketing History as a complete experience, not just a TV network. The fact that we hosted this event is part of this strategy which we began last year and will continue to explore as new opportunities arise," he said.
The company is already working on a second season, yet they will wait and see how the first one does first.
Meanwhile, History continues to adapt other shows. This year, the network will also premiere Battle of the Gods, the search for the region's "gods".
According to the executive, other adaptations depend on the opportunities that come up.
"It's not something you can do anywhere. Especially with character-driven series, such as The Price of History. You must find characters that resemble the originals in order to make it work. Pawn-shops are everywhere, yet if you don't have those specific characters… We do want to continue looking for successful formats, but that's a trial and error thing, and we must find new opportunities. Nothing's set in stone. Until we find a comfortable opportunity, we won't," he said.
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