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Sergio Pizzolante and Manolo Tapia spoke to ttv about E! Entertainment Television's strategy as it seeks to be a leader in the entertainment business, and shared details on its latest projects.
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Sergio Pizzolante, VP and GM at E! Entertainment Television.
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With access to Hollywood's most remote places, E! Entertainment Television is known for being the place to find all the information about the world of showbiz, with all the glamour, secrets and breaking entertainment news from the Hollywood's biggest stars.
WEEKLY ENTERTAINMENT
Seeking to continue positioning the brand, the network has organized its lineup in an innovative way, "offering days with different personalities through the week," said Manolo Tapia, programming VP at E! Entertainment Television, and added: "We have a day for information, one for E!'s famous faces, one for stories, and one for social events; and each show adapts to a specific audience, in a specific day of the week."
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The executive explained that this year, the company is planning to bring new seasons and franchises each month, with the goal to "promote that personality each day has, and find that audience who appreciates pop culture."
The company's list of upcoming premieres includes series such as Kourtney & Kim Take New York and Kendra which will air on Tuesdays; specials and THS (True Hollywood Story) on Wendnesday; interviews on Coffee Break on Thursdays; and Chelsea Handler and her special guests on Fridays. "We offer 70 premieres a month between new seasons and new shows," he said.
TRENDS
In addition to this assorted mix of realities, which have been a major part of E!'s programming for several years now, the network is now investing on a new market trend: "Realities are great but scripted series are the new trend, and that's where we are headed," said Sergio Pizzolante, VP and GM at E! Entertainment Television. With this goal in mind, E! Entertainment Doméstico launched a new corporate image in NY on April 30 and presented its new series, which will premiere next year.
Another major trend the executive highlighted is the increasing popularity of social networks, which E! is more than ready for: "None of our programs are one-dimensional, for the TV network only. 100% of our content is 360, and have a strong online and mobile element," said Pizzolante.
INTERNATIONAL STRATEGY
E!'s strategy has allowed it to be present across the globe, "reinventing itself and evolving constantly, making the brand stay current, changing its image and content," he said, highlighting its expansion strategy in Latin America: "For a few years now, E! Latin America has started to work with new markets, focusing on several territories such as Mexico, Venezuela, Colombia, Argentina and Brazil," he concluded.
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Where Everything Grows
