 INTERNATIONAL | INTERVIEW |
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| Laura Rhodarmer: "The Goal is to Connect with our Viewers" |
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Following The Voice's excellent performance in the CEE region, Talpa Distribution arrives in Budapest to expand its presence even further, with new destinations for its assorted entertainment formats.
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Laura Rhodarmer, Licensing Manager at Talpa Distribution.
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Talpa Distribution works closely with broadcasters to adapt its assorted format catalog in different regions, and NATPE Budapest is the prefect venue for the company to interact with its clients in Central and Eastern Europe, a region it's currently present in with hit formats such as The Voice and I Love My Country.
"We work very closely with our clients to determine how each country wants to view and interact with Talpa on our existing formats and with our new shows; NATPE gives us the opportunity to connect with them all in one place", said Laura Rhodarmer, Licensing Manager at Talpa Distribution, as she explained why its formats have found success across several territories across the CEE region: "Reality shows offer pure entertainment; viewers are captivated because they are given a ringside view of other people's lives in all kinds of situations."
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According to the executive, a perfect example of this can be found in Talpa Distribution's hit singing competition, The Voice, in which "there are only winners," she said, and added: "The show seeks to give each participant a positive experience. It inspires people to reach for their dream, to overcome their fears, and it touches the hearts of those involved in the show and the viewers."
Clearly, the international success of entertainment formats shows no signs of slowing down, especially talent shows, which the executive describes as the most popular in Talpa's catalog, and states there are other formats which are increasingly expanding its presence: "Dating shows and game shows are absolutely drawing huge ratings around the world as well, and are a continued focus of ours. Their success proves the viewer wants to experience a positive emotion."
Keeping this in mind, Talpa is presenting several entertainment formats at this year's NATPE Budapest, including The Winner Is, a hybrid between a game show and a talent competition; Let’s get Married, a new studio entertainment program where two couples battle to win an unforgettable wedding; and Battle of the Sexes, a primetime studio entertainment game show recently launched at MIPCOM, in which four male and four female celebrities play several games that are all about the differences in the way men and women think, feel and act.
All in all, the company is facing this new year with a more varied format catalog to present in this increasingly important region, as it seeks to reach more territories with its best content: "At Talpa we believe in building long term relations with our clients. In 2012 our main goal is to further expand Talpa's success in the region by successfully launching formats currently in production in different countries across the region, as well as introducing a wider range of Talpa formats to the different territories", Rhodarmer concluded.
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