As far as HD TV goes, the company is offering clients the chance to improve their experience through HD networks, with bright colors and 5.1 Dolby Digital Surround sound. The company has 25 HD channels: "Currently, the evolution of new technologies allow the user to have control over the programming. Cablevision MaxHD technology allows you to pause, repeat and rewind live programs, as well as recording almost 150 hours of programming, letting the user control everything," he said.

In addition, clients who subscribe to any of these services can access Cablevision PPV, the service that allows them to rent premiere movies and adult content. "People can subscribe to this product via SMS, through cablevision.com.ar or by phone. Once they rent a movie they have access to it all day until 6AM," said the executive.

TIME TO INVEST
As part of the company's future strategies to meet its clients' demands, Cablevision is planning to invest US$ 300 million: "They'll be devoted to strengthening our fiber-optic network and launch the VOD platform, with which we'll compete with the increasingly large online content distribution industry," he said. In addition, the company will try "to devote part of its investment to adding new HD channels, going from 25 to 30," he said.

Meanwhile, Cablevision will also try to increase its broadband business. "In the residential and professional segments, Wideband, which offers connection speeds up to 30 Mb; and in the corporate segment, the launch of new products under its brand FiberCop, with which it expects to expand its fiber optic services reach," he said.

CHALLENGES IN PAY TV
Lastly, the executive shared his outlook on the latest pay TV market trends in the region: "We see an increasingly competitive market. The way people relate to content is changing: they look for better services to enjoy the content anytime, anywhere from any device."

Cablevision is working on developing and launching new VOD services. That's where it's focusing its investments. "Nowadays the main challenges in this industry are the biggest competitors, such as Google, Netflix or Apple which are providing online streaming services to viewers, but do so in a way that they can't guarantee the services' quality, which the owner of a network can do," he concluded.