 BRAZIL | APPOINTMENT |
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| New CEO and SPV at Viacom Networks Brazil |
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Raúl Castro -the company's new CEO and SVP- will be based in San Pablo and report to Sofía Ioannou, GM at VIMN The Americas.
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Raúl Castro, SVP and GM at Viacom Networks Brazil.
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Viacom International Media Networks (VIMN) The Americas, appointed Raúl Costa as the new SVP and GM at Viacom Networks Brazil. The announcement was made by Sofía Ioannou, GM at VIMN The Americas (Latin America, US Hispanic and Canada), to whom Costa will report from his office in San Pablo.
In his new position, Costa will oversee the company's operations in Brazil, in addition to its positioning strategy, its brand's presence in different territories and its relationships with key partners. He will also identify and develop new business and programming opportunities for Nickelodeon, Comedy Central, Vh1 and Vh1 Megahits in Brazil.
"I welcome Raúl with great excitement," said Ioannou. "His vast experience in the media industry and sales ensure contributions to promote our business in Brazil. I know we will be able to promote and elevate our brands in this market," she said.
The executive has 20 years of experience working in the media and advertising industries. He worked as ad sales VP at Discovery Channel Brazil, and was part of other companies such as Publicis do Brasil, JWT Publicidade and MPM Lintas.
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"Le doy la bienvenida a Raúl con emoción", comentó Ioannou. "Su vasta experiencia en las industrias de medios y ventas aseguran contribuciones que favorecerán el continuo crecimiento de nuestros negocios en Brasil. Sé que juntos lograremos hacer crecer y elevar nuestras marcas en este mercado".
El ejecutivo ha trabajado durante más de 20 años en medios de comunicación y en industrias de ventas de publicidad. Antes de este nombramiento, Costa fue vicepresidente de Ad Sales para Discovery Channel Brasil y su trayectoria profesional incluye puestos en agencias de publicidad de renombre como Publicis do Brasil, JWT Publicidade y MPM Lintas. Nacido en Brasil, el ejecutivo obtuvo su Licenciatura de Artes en Marketing por la Escola Superior de Propaganda e Marketing en Brazil.
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