 SWITZERLAND | AWARDS |
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| MediaCom, Starcom Australia and Coca-Cola: Winners at Festival Of Media |
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The Festival of Media announced the winners of the Festival of Media Global Awards 2012, which recognize the very best in creative and innovative media thinking from around the world.
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The Festival of Media -held in Montreux (Switzerland)- ended with the Festival of Media Global Awards 2012, which honor the best in advertising and media.
The big winners were MediaCom (Network of the Year), Starcom Australia (Agency of the Year) and The Coca-Cola Company (Advertiser of the Year).
The winners were chosen by a team of over 80 judges from a record breaking 870 entries, with the shortlist incorporating more than 70 companies and 100 brands from over 20 countries.
Awards in 14 different categories were handed out at the ceremony:
MediaCom Norway was awarded the prestigious Campaign of the Year award, for a Norwegian campaign entitled "Tea Time - Muslims, your nice neighbour next door".
There were two winners in the Best Experiential Campaign category: MediaCom Israel won for their "Danger! Dog poop" campaign, created for Mokesh - The coalition for a mine free Israel. Ikon Communications also won the category, for their "Share a Coke" campaign created for Coca-Cola.
"The work was truly inspiring across the board. The categories demonstrated outstanding use of strategic thinking and goal setting up front, and then tremendous collaboration amongst clients, agencies, publishers and in many cases technology partners to yield astounding results that will provide learning for all interested parties for many years to come," said Michael Donnelly, Group Director of Worldwide Interactive Marketing at The Coca-Cola Company and Chair of the Awards Jury.
Aside from the Advertiser of the Year award, no US campaign was honored at the ceremony, despite being nominated. Norway and Australia were the countries which took home the most awards.
All campaign entries are available on www.creamglobal.com. For details of all winners, a complete list, judges or visuals from the event please go to www.festivalofmedia/global.com.
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Además de los ya mencionados, se entregaron distinciones en 14 categorías.
Entre los ganadores también se destacaron MediaCom Norway, que ganó por la mejor campaña del año por su pieza “Tea Time – Muslims, your nice neighbour next door” y MediaCom Israel e Ikon Communications, que compartieron premio por mejor campaña experimental.
"Los trabajos fueron realmente inspiradores en todas las categorías, demostrando un uso impresionante de pensamiento estratégico y una gran colaboración entre clientes, agencias y medios", expresó Michael Donnelly, director global de marketing interactivo de Coca-Cola y miembro del jurado.
Sin contar el anunciante del año, ninguna campaña de Estados Unidos recibió trofeos, pese a haber dominado en las nominaciones. Noruega y Australia fueron finalmente los países que se llevaron más premios.
Todas las campañas y los ganadores se pueden ver en www.creamglobal.com y www.festivalofmedia.com/global.
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