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NATPE Announces Winners of 2011 Digital Luminary Awards
AOL, IKEA, The LXD, Control TV and Gary Vaynerchuk to be acknowledged as content innovators at the Miami marketplace.
ttv Newsroom
01/07/2011 06:01:00 p.m.
The Legion of Extraordinary Dancers (The LXD), by Jon M. Chu.
NATPE Content First, in partnership with Tubefilter, will honor digital contributions made by AOL, IKEA, The LXD, Control TV and Gary Vaynerchuk at the 2011 Digital Luminary Awards to be held at the tradeshow in Miami, NATPE president and CEO Rick Feldman said.

The awards acknowledge innovative people and companies who serve as catalysts for the digital content revolution. Winners in categories ranging from branded entertainment series to online video personality will be honored at a reception hosted by Mark Gantt of The Bannen Way on Wednesday, Jan. 26 at 5:00 pm in the Fontaine Ballroom at the Fontainebleau Hotel. The event will be streamed live at

"NATPE is proud to recognize this year's 2011 Digital Luminary Awards honorees as pioneers and ambassadors of digital content," said Feldman. "The insight and leadership provided by each of the recipients in their respective areas of interest is invaluable to the NATPE conference and marketplace."
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The 2011 winners are:

Branded Entertainment Series
Recognizing excellence in an original online video series that is funded primarily through a brand sponsor.
Honoree: ControlTV (sponsored by Ford, Sprint, Snickers)

Brand Leadership in Online Video
Honoring a brand that has shown repeated commitment to funding original online entertainment content that is engaging, unique and successful in reaching a core online audience.
Honoree: IKEA for content including Easy to Assemble

Original Web Content
Recognizing excellence in creation of an original web series that has broken through and achieved critical and financial success in the past year.
Honoree: The Legion of Extraordinary Dancers (THE LXD) - Creator: Jon M. Chu

Online Video Personality
Honoring an online video personality that has built a significant audience and continues to engage and entertain them in unique ways.
Honoree: Gary Vaynerchuk (Wine Library TV)

Market Leadership in the Digital Space
Recognizing the commitment and investment in the creation and distribution of online content.
Honoree: AOL
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