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| Business Bureau Presents the LatAm Pay-TV Forum |
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On Wednesday, June 6, before the Latin American Advertising and Media Summit, an event will be held at the Fontainebleau Resort in Miami to debate the evolution of the pay TV industry in Latin America.
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Horacio Gennari, president and manager of Business Bureau.
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In order to analyze the industry's growth and be a nexus between pay TV professionals in Latin America, the Business Bureau company is hosting an event called LatAm Pay-TV Forum at the Fontainebleau Resort in Miami, in order for executives to meet and cooperate in making important deals in the region.
"The LatAm Media Manifesto: Facts, Measurements, Research and Trends" is the event's motto, which will take place on June 6, before the Latin American Advertising and Media Summit, with the support of GlobalNews Group and CEOP Market Research, which will also be a sponsor.
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"We want to show the importance of collecting data and have it be objective. Desk research not only gives us an outlook on the issue, but in markets as volatile as this one, it doesn't work. It requires accuracy," said Horacio Gennari, president and manager at Business Bureau. "As president and founder of Business Bureau, it's a great honor to present his forum in Miami. Our company was born 25 years ago, and meeting this goal of sharing the podium with renowned media companies across the globe gives us great satisfaction. The LatAm Pay TV Forum will be an excellent opportunity to showcase the Latin market's potential, its trends, challenges and culture."
CONFIRMED SPEAKERS:
- Horacio Gennari, President of Business Bureau
- Matías Berardi, Competitive Intelligence Manager, Panamericana Region, DIRECTV Latin America
- Laura Berga, Director Strategy & Programming Analysis, HBO Latin America
- Karina Besprosvan, Research & Consumer Behaviour Regional Director, Omnicom Media Group
- Paula Guarin, Business Leader Strategic Planning, Visa
- Gonzalo Ramos Otero, Executive Director, Ceop Market Research
- Tomás Gennari, Business Intelligence Director
- Giovanni Rodriguez, Senior Member of the Social-Technology Team at Deloitte Consulting LLP
- John Kim, Managing Director at HIG Growth Partners
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