Ad spending dropped 6.7% from January to September this year. The downward trend affected every conventional media outlet, except for film and the internet. The overall ad spending amount also recorded lower figures than the previous quarter.
The film industry and the internet seem to be the only media outlets that managed to escape the crisis. Ad spending in films grew 11.5% to reach 15.7 million euros and online spending by 8.5% to 212.1 million euros. It is also possible that internet could have recorded larger numbers since InfoAdex only considered graphic online media for the report.
Even though ad spending in TV was down 7.5%, it continued to be the conventional media with the most ad euros, amounting to 1.6 billion euros. Ad spending on broadcast TV fell 5.3%, while pay TV channels saw a 5.8% drop and autonomic TV broadcasters lost 24.4%.
With a total investment of 704.1 million euros, newspapers saw their numbers fall 12.2%. Reporting 301.3 million euros ad spending in radio fell 2.1%, while magazines and outdoor media dropped by 5.3% (274.5 million) and 3.5% (255.2 million), respectively.
|
|
|
Where Everything Grows
