 GLOBAL | CASE STUDY |
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| TV Consumption on the Rise in 2011 |
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According to a study by Eurodata TV, presented at this year's MIPTV, TV not only remained the leader among media outlets, the daily hours of TV consumption actually increased across the globe in 2011.
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El consumo televisivo diario aumentó una media de seis minutos con respecto a 2010
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Despite all the new platforms, the latest technologies and the array of discouraging omens about its future, TV is still standing tall at the top of the podium across the globe and it continues to grow.
According to Eurodata TV's latest study -presented at MIPTV in Cannes- the small screen is still the leading media and daily viewing times have risen by 6 minutes from 2010, reaching 3 hours and 16 minutes per person.
The evolution was mainly due to Asia Pacific, where TV consumption grew by 11 minutes to 2.45 hours a day.
TV remained quite stable in Latin America, where viewing averaged 3.30 hours a day. Not much changed in the US either, where the average reached 4.47 daily hours.
According to Amandine Cassi, responsible for Eudodata TV's research, people have predicted TV will disappear for over 20 years now, yet it's still massively consumed.
"Most people want to be presented with a certain show at a certain time," she said, highlighting the fact that she believes TV's future lies on live broadcasts.
The report states the royal wedding drew in 13.6 million viewers to the BBC at eight AM. In France, the Rugby World Cup finals was the highest rated show of the year, drawing in 15.4 million viewers. And finally, the Chinese New Year celebrations united nearly 203 million viewers in front of their screens.
Among the 100 countries analyzed, entertainment shows were present in over 38% of top ten rankings, while fiction took back the lead with 41%. Informative programs accounted for the remaining 21%.
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