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| Emerging Markets Lead Global Ad Spend Growth |
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Nielsen published its latest Global AdView Pulse report, which reveals global ad spend grew in Q1 2012, mainly due to the Middle East, Africa and Latin America.
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Ad spend grew 3.1% during Q1 2012.
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Following a strong 2011, global ad spend continued to increase in 2012, according to Nielsen's quarterly Global AdView Pulse report, released on Thursday, June 28.
As stated by the report, ad spend was up 3.1% compared to the same period last year, reaching a total of US$ 128 billion.
The report also states ads in emerging markets increased at a faster rate than global ad spend as a whole. The Middle East and Africa was up 23.3% as "advertisers turned to budding and stabilizing economies there." Egypt saw ad spend growth of 67% in Q1 following last year's Arab Spring.
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"Latin America also saw significant year-over-year growth of 9.6%, while Asia-Pacific grew 1.7%," said the report.
"Advertisers continue to recognize the potential of emerging markets like Latin America and Africa as they look to reach new customers," said Randall Beard, Global Head, Advertiser Solutions, Nielsen. "These markets have proven their resilience through the down economy, and many consumers now wield spending power like never before."
Lastly, the report revealed in North America and Europe, the ad market grew slightly less. North American ad spend grew 2.1%. Ad spend in Europe declined slightly (1.4%), with countries most impacted by the recession the hardest hit. Greece and Spain both saw significant declines, yet France, Germany and Switzerland drew more ad dollars than last year.
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