After finishing its best quarter ever among key demographics in the US during Q1 2012, HISTORY registered outstanding growth in several territories across Western Europe during the same period.
In the UK, Italy and Spain, HISTORY was the fastest growing factual pay TV channel with 65% ratings growth over Q1 2011 in prime time for the 18+ demographic.
In the UK, HISTORY experienced 29% growth in prime time during Q1 2012 versus 2011. The success has been driven by A+E Networks' franchise series including Ice Road Truckers, Pawns Stars and Storage Wars, as well as local commissions such as Mud Men which all peaked over 200% above prime time average.
Meanwhile, in Italy, the network ranks as the top factual channel in pay TV in Italy. In Q1 2012, HISTORY grew 111% versus Q1 2011. The channel's success is driven by the performance of Pawn Stars, now in its 6th season, and the best performing, long-running factual series ever on SKY Italia
Last but not least, in Spain, HISTORY saw 13% growth versus Q1 2011, maintaining its spot as #1 factual channel in Spain. Pawn Stars season 3 was the highest rated series on HISTORY during Q1, performing 92% above the average for the quarter.
The network has stepped up local commissioning in Europe, with titles such as Mud Men series 2 broke in the UK; La Vera Storia Della Mala del Brenta in Italy, and The 11th Day - The Survivors of Munich 1972, in Germany.
"Original A+E Networks programming remains at the heart of our recent success in Western Europe, with innovative series franchises such as Pawn Stars, American Restoration and IRT Deadliest Roads attracting new viewers to our channels. We have complemented this programming slate with an increase in local commissions across all markets," said Dean Possenniskie, Managing Director, Europe, A+E Networks. "We are obviously thrilled with these first quarter results, and with event programming such as Mankind the Story of All of Us, still to come in 2012, we are confident this growth will continue well into the year."
|
|
|
Where Everything Grows
