MEXICO | DTT |
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The Federal Telecommunications Commission (Cofetel) took the first steps towards licensing an additional two broadcast TV networks in Mexico, something it described as "historical".
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Mexico will have two additional DTT networks.
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Following a series of requests, debates and months of analysis, the Federal Telecommunications Commission (Cofetel) approved the creation of a third and even a fourth public network in Mexico.
The Licensing Program for TV Channels, approved by the organization on June 6, includes licensing for two new DTT channels in 153 of the main territories, thus reaching 93% of the national market.
The decision was described as "historical" by the Cofetel. Its president, Mony de Swaan stated by the end of last year, the organization had received over 50 licensing requests.
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The broadcast TV industry in Mexico is led by Televisa with close to 70% of the national audience, and TV Azteca. Almost all advertising is divided between both companies.
The reason behind the addition of two new networks, is to increase competition and expand the content offer.
TELEVISA - IUSACELL Cofetel's announcement took place on the same day as the Federal Competition Commission (CFC) made its final decision about the association between Televisa and Iusacell, which it had previously forbidden.
Televisa seeks to acquire a 50% share in Iusacell, a company owned by Salinas Group which also owns TV Azteca, its main competitor on the TV market.
Back in January, the CFC had rejected the partnership since it attempted against free competition. The decision was made this Wednesday yet was not revealed by the organization, which stated until both parties are not officially notified of it, it will not make it public.
Iusacell currently covers 5% of the Mexican mobile industry, against Telcel's 70%, owned by Carlos Slim's América Móvil.
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