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| Miss Venezuela to Air Exclusively on Venevision and DIRECTV |
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For the second year in a row, the beauty pageant organized by Cisneros company will be broadcast in HD across the region on August 30.
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DIRECTV HD (#1004) subscribers will have exclusive access to the event.
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Venevision and DIRECTV Latin America signed a deal to once again broadcast the Miss Venezuela pageant in Latin America.
For the second year in a row, the show will air live and in HD in Latin America through DIRECTV, exclusively for DIRECTV HD (#1004) subscribers. This year's pageant will take place on August 30, starting with the red carpet arrivals at 6:30 PM.
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"We are very pleased with this deal with Venevision to offer the Miss Venezuela pageant in HD to all our subscribers," said Willard Tressel, GM at OnDIRECTV and DIRECTV HD. "I can't say who'll win the crown this year, but I can promise that DIRECTV's HD technology, in combination with these Venezuelan beauties, will produce a winning show."
DIRECTV will also broadcast the Miss Venezuela pageant through OnDIRECTV (#201), in all Latin American territories except Venezuela (where viewers will have access to the show through Venevision).
In addition, Venevision and DIRECTV will present a special sponsoring package with exclusive advertising to broadcast in HD during the pageant.
"The Miss Venezuela pageant is an international staple, a symbol of elegance and beauty in Latin America that's world-renowned. DIRECTV's commitment only proves this show has massive appeal," said César Díaz, sales VP at Venevision International.
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