 SPAIN | CASE STUDY |
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| Megaupload's Demise Causes Piracy in Spain to Drop 30% |
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According to a report from the Communication Media Research Association (AIMC), since Megaupload was shut down, illegal streaming of movies and series has dropped over 30% in Spain.
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Un 50% de los internautas españoles admite haber descargado películas de internet
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Megaupload's demise in early 2012 was certainly a major step forward in the fight against piracy. It was the biggest hit in history against illegal content downloads, sending a clear message across the globe.
Yet, most people see these actions as insufficient, stating once a website is shut down, hundreds more appear to take its place. It's happened before; it'll happen again.
It's a strong argument, yet the recent events in Spain seem to prove otherwise.
According to a report from the Communication Media Research Association (AIMC), ever since Megaupload was shut down, illegal downloads in Spain have decreased over 30%. A number that big can't simply be a coincidence.
The number was revealed following a poll among 34,000 web surfers; 25% of which claimed to use the internet to watch movies and TV series, and up to 50% admitted to downloading content illegally at least once.
The numbers speak for themselves. Illegal content downloads are run of the mil in Spain, yet the recent measures taken against piracy are starting top ay off.
In this new scenario, OTT platforms are the ideal place to be, with users who search for content and have less free options to access it.
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Es que según un estudio de la Asociación para la Investigación de Medios de Comunicación (AIMC), desde el cierre de Megaupload la visualización de series y películas online de manera ilegal bajó más de un 30% en España, un número tan significativo que no puede ser casual.
El dato surgió tras una encuesta entre más de 34 mil internautas, de los cuales un 25% aseguró que utiliza internet para ver películas o vídeos de televisión y hasta un 50% admitió abiertamente haber descargado, aunque sea alguna vez, una película de internet.
Los datos hablan por sí solos. La descarga ilegal de contenidos es un hábito más que común en la madre patria, pero las recientes medidas tomadas para combatir la piratería comienzan a surtir efecto.
En este panorama, la aparición de plataformas OTT encuentran un ambiente ideal, con internautas ávidos de contenidos, pero con menos opciones de obtenerlos de manera gratuita.
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Where Everything Grows
