 MEXICO | INTERNET |
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| Walmart Takes Vudu to Mexico |
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The company premiered its VOD platform in Mexico to compete with Netflix, and it's expected to expand across the region over the next few months.
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A new international online streaming service is arriving in the region as VOD platform Vudu disembarks in Mexico through Walmart. While its beta version is already up and running, it will be officially launched in the next few days.
Unlike Netflix, the service offers the possibility to rent and buy movies and series online, without a monthly subscription. For the time being, the platform has a catalog of 2600 movies, while it promises to add between five and twenty additional ones each week.
The list of titles includes projects by major studios such as Lionsgate, Paramount Pictures, Sony Pictures Entertainment, Universal Studios, The Walt Disney Studios and Warner Bros. Studios. It will also have classic movies from Mexico.
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Despite being different from Netflix, there's no doubt it will be its direct competitor.
"We want to be the streaming leaders in Mexico (…), the service has only been working as a beta version for a few weeks and we've had no problems," said Rafael Castelltor, deputy director, E-commerce at Walmart in Mexico and Central America, in an interview with CNNExpansión.
The cost to rent each movie will run between US$ 0.73 and US$ 4.37, and the cost to buy them will be between US$ 5.83 and US$ 14.56, which will come in three qualities: SD, HD and HDX.
With its arrival in Mexico, Vidu has taken the first step in its announced international expansion. The company is expected to reach over 30 countries in Latin America over the next few months, as well as Europe and Asia.
Fort he time being, the service will only be accessed through PCs, Samsung and LG blu-ray, and a special version for Apple's iPad.
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