 LATAM | NEW PLATFORMS |
|
|
| Terra to Broadcast Olympics in HD and 3D |
|
Ericsson is supplying a flexible video processing solution and support services to Terra for the portal's broadcast of the 2012 Olympic Games from London.
|
|
|
Terra is the latest addition to the list of media companies which will broadcast the London 2012 Olympics. This time, Ericsson is supplying a flexible video processing solution and support services to Terra, the largest Latin American internet company, for the portal's broadcast of the 2012 Olympic Games from London.
Terra will be providing Latin America with the most complete and interactive coverage of the Olympic Games. Live HD content will be accessible through multiple screens, specifically through PCs, interactive TVs, and even mobile phones.
Terra has also made agreements with TV manufacturers so that 3D content will be available for TVs connected to internet. The Ericsson solution, which includes the company's market leading professional receivers, is helping Terra to deliver HD content across its video platform, ensuring the highest picture quality from the Olympic venues to millions of viewers across Latin America.
|
|
|
|
The Ericsson solution is helping to deliver NBC Olympics' HD content across both contribution and distribution feeds to ensure the highest picture quality from the Olympic venues to millions of viewers in the United States. Ericsson is providing a range of products including MPEG-4 AVC encoders, professional receivers, multiplexers and satellite modulators as well as a team of support engineers in both London and New York. These engineers will assist in equipment/system set-up, maintenance and troubleshooting ensuring no great sporting moments are lost in transmission.
Allan Pessoa, Technology Manager at Terra, says: "The Olympic Games are the biggest event in the world. Our target is to deliver one of the world's most popular sports events reliably, hiding the huge complexity of video contribution, distribution and transmission from viewers so they can sit back and simply enjoy the action on TV, PCs or mobile devices."
|
|
 |
|
Where Everything Grows
