 CHILE | NEW PLATFORMS |
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| Playboy TV and VTR Launch HOTGO in Chile |
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The adult content company and the Chilean telco launched a TV Everywhere platform for VTR clients subscribed to the HD adult package.
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Ana Maria Nuñez and Javier Villanueva from VTR with Paula Picchio, Federico Carbonell and Paola Guajardo from Claxson.
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Playboy TV and Chilean telco VTR presented a new TV Everywhere platform called HOTGO. Any VTR client subscribed to the adult HD package (Playboy TV + Venus + Playboy HD) will have access to the platform and content from Playboy TV, Venus, Sextreme, Penthouse and Private, through any mobile device with an internet connection, with no additional cost.
"These platforms are a growing necessity given the digital convergence we are experiencing, as well as the amount of devices clients have to access content. As industry leaders we have the responsibility to be the first to provide innovation to both our clients and subscribers," said Federico Carbonell, sales manager at Playboy TV Latin America & Iberia.
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"VTR has always accompanied Playboy in all its technological developments to provide clients with a better experience. We were the first to launch Playboy in Chile and then our HD channel. Today we are the only ones who offer its 3D content and provide the adult HD package in a true TV Everywhere experience, with content available anytime, anywhere," said Javier Villanueva, content and TV development manager at VTR.
The platform has a catalog of over 120 hours of programming, previews and photos. In addition, it's as flexible as a VOD platform, where you can pause, fastforward and rewind each episode. It can be accessed through mobile devices and tablets.
To Access the platform, viewers must enter the adult section of Go VTR -VTR's online content platform- with their virtual password (vtr.com/govtr). There they'll find Playboy TV's best series and movies.
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