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| NAB 2012: Trends and Results |
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The 2012 edition of the traditional tradeshow revealed multi-platform content is here to stay, with quality beating the window as the main focus.
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A new edition of the traditional NAB Show (held in Las Vegas on April 14-19) has come to an end, leaving behind an array of announcement, new products and conferences.
Yet, one trend stands out above the rest: new platforms are here to stay and, in a few years, the content will be the main focus; not the window.
A simple analysis of the main conferences and announcements makes this very clear: Ted Sarandos (Netflix), Philip DeBevoise (Machinima), Ben Silverman (Electus) and Jim Louderback (Revision3), were the main exhibitors. They all spoke about new technologies and platforms. Strike one.
Meanwhile, linear TV's main players were nowhere to be found, in a show organized by none other than the National Association of Broadcasters. Strike two.
3D was also a major topic, and new cameras were introduced. The cloud also took center stage and the latest breakthroughs in HD technologies were presented. Strike three.
All in all, one thing's certain: the future of content is the multi-platform concept. Something which has already started to happen and there's no stopping it.
Over 100,000 people attended the show, which included 1,600 exhibitors and 980 people behind the organization.
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Los grandes nombres de la industria de la TV tradicional, en cambio, brillaron por su ausencia. Todo, paradójicamente, en un show organizado por la Asociación Nacional de Broadcasters
También se habló del 3D, claro, y se presentaron nuevas cámaras. Es verdad. La nube tuvo un rol preponderante y las tecnologías de alta definición mostraron sus últimos avances. Todo esto es cierto.
Pero, al final del día, todos los caminos apuntaron hacia el mismo lado: la forma de ver los contenidos del futuro. El concepto multiplataforma. Un cambio que ya comenzó y que no tiene marcha atrás.
En lo que respecta a los números del evento, más de 100.000 personas visitaron el show, con 1.600 expositores. Para tener una idea de su tamaño, el evento empleó a 980 personas en los preparativos, dejando 122 millones de dólares en la ciudad de Las Vegas.
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Where Everything Grows
