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Saturday, May 18, 2013

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América Móvil to Buy CIE Media

The Mexican wireless giant will allegedly purchase the media and advertising division of the Inter-American Entertainment Corporation (CIE) for US$ 132 million. The deal is subject to regulatory approval. »

AD Players

Meet LatAm's Largest Mobile Ad Company

AD Players

Research: the Global Ad Spending Landscape

Integrate and Conquer

As traditional TV viewers turn to new platforms and services, advertisers are slowly drifting into producers´ turf, playing an active role in the development process and integrating brands into original content. (Part 2) »

Integrate and Conquer
A growing advertising industry combined with the proliferation of new platforms create a TV landscape where major advertisers are playing an increasingly important role in the crea... »

Digital Advertising to Grow 17% a Year
According to Forrester Research´s latest report, US online display ad spend is expected to be worth US$ 28 billion by 2017. While offline ads are declining by 1.1%, cable TV w... »

Google Pulls Plug on TV Ads Product
Shishir Mehrotra, VP Product Management at YouTube, explained the service -designed "to bring digital buying and measurement technologies to traditional TV advertising"- has fallen... »

Media Networks' Ad Sales on the Rise
By the end of Q2 2012, the division registered a yearly growth of 22%, which further promotes Latin America's pay TV advertising industry. »

Band and MGM Join Forces to Sell Advertising
The companies signed a cross-selling deal to represent each other. »

Ad Spend in Chile Reaches All-Time High
According to a report by the Chilean Association of Advertising Agencies (ANCHAP), Chile's ad spend reached a record-breaking result in 2011 with a 10.4% increase. »

A&E Ole Promotes its Presence in Mexico
The company which includes networks such as A&E, History and The Biography Channel, expanded its ad sales team in the country and appointed Jessica Mata as its head of ad sales. »

.Fox Networks Reinforces Premium Publishers List
Fox International Channels' advertising team is expanding with the addition of foxsportsla.com and the creation of a new hub in Colombia to provide services for the entire region. »